This TV is the same as the Sony KDL40W4500U but has a Gun metal Grey speaker grill instead of black.

From the illuminated logo to the newly introduced Motion Flow 100Hz function, the latest in Sonys KDLW4 series has taken on board the criticisms of its previous incarnations to give you not just one of the best looking sets on the market, but also one of the most technically proficient.

To start with your Xbox, Playstation 3 or Blu-ray player will look amazing on the KDLW4710, as its full 1080p resolution is capable of producing all the intricate details generated by these next generation devices and with three HDMI ports, you can have them all plugged in at once.

Another plus on the Sony is the Motionflow 100hz feature, which doubles the refresh rate of the picture compared to older CRT models and advances the 60Hz produced by most other sets. This means that there is less chance of blurring when watching the big match or a fast moving action scene from the latest Hollywood blockbuster.

Also included is several multimedia ports for displying a number of mediums. There is a A USB 2.0 port that allows you to view JPEG photos or listen to MP3 music through a USB thumbdrive and the pictures from compatible digital cameras or camcorders can be transfered straight to screen via a USB cable.

\you can also access content stored on a wireless hard drive via the DLNA-certified ethernet port as this allows compatible network devices to communicate and stream music and video straight to your screen.

As for picture quality, the KDL40W4710 creates incredibly clear and defined images with a combination of BRAVIA ENGINE 2 picture enhancement technology and Advanced Contrast Enhancer - which all sounds very technical but basically means that Sony have spend a lot of money and time developing in house methods to improve the picture quality given by the already amazing 1920 x 1080 panel. The Bravia function will also let you wirelessly sync other Bravia devices such as Sony Bravia Surround Sound Systems.

So with the KDLW4710, youre not just getting top end picture quality Youre also getting a multimedia hub that allows you to access anything from pictures to music from the comfort of your armchair.

Specification Overview:

• Sony Bravia 40 Inch 1080P Full HD TV
• Display Format - 1080P (True HD)
• Input Format - 576i, 480p, 576p, 1080i, 720p, 1080p, 24p input
• Resolution - 1920 x 1080 (6.2 Mega Pixels)
• Contrast - 50000:1
• Image Aspect ratio - 16:9
• Brightness - 500cd/m
• Viewing Angle - 178
• Motionflow 100Hz - Yes
• BRAVIA ENGINE 2 - Yes
• 24P True Cinema - Yes
• Picture In Picture - Yes
• Picture & Picture - Yes
• Advanced Contrast Enhancer (ACE) - Yes
• Integrated Freeview - Yes
• Other Features - Clock, Sleep Timer, On/Off Timer (with Clock setting), 1000 page teletext, EPG
• Dolby Digital Plus - Yes
Auto Volume Adjustment - Yes
• Dolby Digital - Yes

Connectivity:

• 1 x PC Input
• 2 x SCART
• 3 x HDMI
• 2 x Component
• 1 x Composite
• 1 x S-Video
• 1 x RF
• 1 x USB 2.0 Input
• 1 x Coaxial Digital Audio

Wall Mounting:

• VESA Compatible - Yes
• Wall Mountable - Yes
• See Recommended Accessories for suitable brackets

Others:

• Dimensions With Stand (W x H x D, cm) - 98.6 x 68.4 x 27.9
• Dimensions Without Stand (W x H x D, cm) - 98.6 x 64.6 x 11.0
• Weight Inc. Stand (kg) - 23
• Weight Without Stand (Kg) - 19.5
• Swivel - Yes
• Colour - Midnight Blue